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 The new More 4 logo...


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peagreen

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The new More 4 logo... 28 January 2012 16:57 (permalink)
Just been flicking through the TV and they have rebranded More 4 and I have to say the new logo is very clever - very impressed. 
When I log into MT I'm posting in a land occupied by the likes of Zeus and Apollo and the other gods of unflawless awesomeness.

MT demi God - Johnny "Apollo" Bravo
 
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    cu3ed

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    Re:The new More 4 logo... 28 January 2012 17:13 (permalink)
    A lot better than what they had.
     

     
     

     
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      RobW

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      Re:The new More 4 logo... 28 January 2012 17:48 (permalink)
      Yep maybe they should have gone the Olympic logo??
       
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        essex_chris

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        Re:The new More 4 logo... 28 January 2012 18:31 (permalink)
        Lisa Simpson noshing off Bart?
        Awesome pic, but Tony you're not doing yourself many favours posting up tips on preventing the gag reflex and then a picture of a guy touching his toes - Ak
         
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          Russ_Turner

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          Re:The new More 4 logo... 30 January 2012 20:47 (permalink)
          Ask a silly question but what's so clever about it?
          Trust me with your life, not your money or your wife.
           
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            Play

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            Re:The new More 4 logo... 31 January 2012 15:43 (permalink)
            I agree whats clever?
             
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              Tony Barnes

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              Re:The new More 4 logo... 31 January 2012 16:00 (permalink)
              Hadn't seen it yet - some chat here about it - http://www.underconsidera...es/more4_flips_out.php
               
              Erm, I prefer the old one...
               
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                cu3ed

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                Re:The new More 4 logo... 31 January 2012 16:02 (permalink)
                THank god you put a vid up Tony..was gonna say you really need to see the logo in action.

                 
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                  Shae

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                  Re:The new More 4 logo... 31 January 2012 16:16 (permalink)
                  Is this a joke thread?
                   
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                    Tony Barnes

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                    Re:The new More 4 logo... 31 January 2012 16:23 (permalink)
                    cu3ed


                    THank god you put a vid up Tony..was gonna say you really need to see the logo in action.

                     
                    I still prefer the old one, though I do admire the mechanical nature of what they've done there - back to old school.
                     
                    Just find it a bit fussy/distracting, IMO not the point of a TV logo
                     
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                      cu3ed

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                      Re:The new More 4 logo... 31 January 2012 16:47 (permalink)
                      Shae


                      Is this a joke thread?

                      Some of us are very much interested in design/ media related things.
                      <message edited by cu3ed on 31 January 2012 20:01>

                       
                      #11
                        peagreen

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                        Re:The new More 4 logo... 31 January 2012 19:52 (permalink)
                        It's clever because it is underated and quite innovative, in my humble opinion.  Compared to some of the over the top logo's of recent.  The total branding across the board and the concept I believe has been executed extremely well.  Plus using the mechanical aspect, which can be moved and used in any environment, again very clever.  Kind of like the Channel 4 idents where they are just rolling the camera and the scenery lines up to give you the 4 logo.
                         
                        Ultimately though, it already is instantly recognisable and that to me a sign of good design.
                         
                        Why would this be a joke thread?
                        <message edited by peagreen on 31 January 2012 19:53>
                        When I log into MT I'm posting in a land occupied by the likes of Zeus and Apollo and the other gods of unflawless awesomeness.

                        MT demi God - Johnny "Apollo" Bravo
                         
                        #12
                          peagreen

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                          Re:The new More 4 logo... 31 January 2012 19:55 (permalink)
                          Tony Barnes


                          cu3ed


                          THank god you put a vid up Tony..was gonna say you really need to see the logo in action.


                          I still prefer the old one, though I do admire the mechanical nature of what they've done there - back to old school.

                          Just find it a bit fussy/distracting, IMO not the point of a TV logo

                          I think you are confusing the ident, which is the animated part against the final logo, which is a still - I don't think that is fussy at all.  The basic strap is just white, hardly in your face.
                          When I log into MT I'm posting in a land occupied by the likes of Zeus and Apollo and the other gods of unflawless awesomeness.

                          MT demi God - Johnny "Apollo" Bravo
                           
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