Marcoms exam, gym owners or workers advice needed

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Marcoms exam, gym owners or workers advice needed
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Marcoms exam, gym owners or workers advice needed - May 9 2008 15:03:11

wilki_C

Posts: 464
Joined: Apr. 5 2006
From: Hertfordshire
Status: offline

Hi Guys

I have my marketing communications exam tomorrow and the case study is on JJB fitness, which is a nice touch.

The questions will range from selecting target markets, to branding, advertising and positioning etc.

I was just wondering if any of the guys who own or work in gyms here could tell me how and why you market and advertise to your customers?

Also what target markets do you specifically target and why (e.g. there was a gap in bodybuilding specific gyms in your area etc)

Any help you could give would be greatly appreciated.

Thanks

Chris