Anyone ever wonder.....

Re:Anyone ever wonder..... (James)

Sat, 21 Nov 2009 10:21:42 GMT

Ballbag AKA onefatidiot

James

Have a look here: http://naturalsportsnutritionltd.com/

These guys have been setting up for a couple of years and are really taking it seriously. They are nearly due to launch. They will be at Body Power in 2010.

Healthy Action were involved in the recipe production.

Thats a poor website

Do you think they will do well with this venture? Are their prices good?

Well the site isn't complete as the products are not ready yet.

Yes, he'll do well because he's put so much into it and I has done a lot of research into retail and trade

Re:Anyone ever wonder..... (James)

Sat, 21 Nov 2009 10:19:50 GMT

dazc

James

Have a look here: http://naturalsportsnutritionltd.com/

These guys have been setting up for a couple of years and are really taking it seriously. They are nearly due to launch. They will be at Body Power in 2010.

Healthy Action were involved in the recipe production.

i remember filling in a survey that was on here years ago about premade meals for bodybuilders, was that to do with the same thing?

yes, he was hoping to be off the ground this year, but it's looking like next year now. The guy has put so much into this porject and has made sure all angles are covered - it's going to be huge.

Re:Anyone ever wonder..... (Mixer)

Fri, 20 Nov 2009 23:03:21 GMT

Im guessing because they have this type of market in america, from what ive read its taken off extremely well as well, vans go out daily and drop ready made meals off to customers all over america and celebritys ect and athletes... maybe it may work in the UK even though we are tiny compare to USA.

Re:Anyone ever wonder..... (Girth)

Fri, 20 Nov 2009 21:47:59 GMT

James

Have a look here: http://naturalsportsnutritionltd.com/

These guys have been setting up for a couple of years and are really taking it seriously. They are nearly due to launch. They will be at Body Power in 2010.

Healthy Action were involved in the recipe production.

Thats a poor website

Do you think they will do well with this venture? Are their prices good?

Re:Anyone ever wonder..... (Dav)

Fri, 20 Nov 2009 21:43:41 GMT

Some M&S snacks/ready lunches are resonable, otherwise have you never heard of a chicken breast wholemeal roll, or similar, if I am stretched I 'll buy 2 wholemeal rolls and some salmon/smoked etc.. with a bag of prepared salad and a yogurt drink or something, again M&S do a nice yogurt drink with blended oats in around 20 or so grammes of protein - not too bad.

Re:Anyone ever wonder..... (dazc)

Fri, 20 Nov 2009 21:34:49 GMT

James

Have a look here: http://naturalsportsnutritionltd.com/

These guys have been setting up for a couple of years and are really taking it seriously. They are nearly due to launch. They will be at Body Power in 2010.

Healthy Action were involved in the recipe production.

i remember filling in a survey that was on here years ago about premade meals for bodybuilders, was that to do with the same thing?

Re:Anyone ever wonder..... (James)

Fri, 20 Nov 2009 21:29:57 GMT

Have a look here: http://naturalsportsnutritionltd.com/

These guys have been setting up for a couple of years and are really taking it seriously. They are nearly due to launch. They will be at Body Power in 2010.

Healthy Action were involved in the recipe production.

Re:Anyone ever wonder..... (ginasmg)

Fri, 20 Nov 2009 20:12:31 GMT

Something for the future is possible imo as the eerrmmm get fit/muscle scene takes off big time.olympics on the way etc etc etc

Re:Anyone ever wonder..... (dazc)

Fri, 20 Nov 2009 20:10:08 GMT

if i remember correctly, im sure james, or someone else from muscle talk did some research into the possible market size with a view to launching a product range.

as far as i know they didnt, so that must say something about the results the research turned up?

Re:Anyone ever wonder..... (ginasmg)

Fri, 20 Nov 2009 20:02:45 GMT

Not a big enough market imo.

Re:Anyone ever wonder..... (Puzzle)

Fri, 20 Nov 2009 19:54:48 GMT

Cottage cheese......... pizza! yuk

I'm sure I've walked past low-fat ready meals in the supermarket, is that not what you're after? If you really want a wholemeal pizza, you could just drive over a loaf of bread and put your cottage cheese on top.

Re:Anyone ever wonder..... (Mixer)

Fri, 20 Nov 2009 18:30:56 GMT

i agree hardcore gyms would love it. Myprotein.com would probably even supply, say 1pound - the same price as a bottle of coke or a bottle of water

10 x 50g = 500g = 10 quid
500g of impact whey protein without bulk disscount ect = £5.25

im sure all would agree 1 quid for a shot of 50g protein on a vending machine would be cheap? say at 150ml or 200ml of water. the strawberry protein from my protein i use at home, its lovely, mixes instantly, no lumps. lol jackpot ^_^

obviously its not as simple as that, but i can see a profitable outcome if all worked out correctly and if it was liked.

Re:Anyone ever wonder..... (Andrews123)

Fri, 20 Nov 2009 18:21:01 GMT

Dragons Den...

Re:Anyone ever wonder..... (Mixer)

Fri, 20 Nov 2009 18:20:41 GMT

its only a matter of time, we'll see something like that soon, im sure lol! 5-10 years they will be as common as coffee machines probably! lol

Re:Anyone ever wonder..... (Andrews123)

Fri, 20 Nov 2009 18:20:36 GMT

Mixer

hmm i guess only time will tell, who knows what the future brings lol! maybe they will have vending machines that will create dissposable protein shakes,

say press 1 for 30 g of protein and 30 g of malto
or press 2 for 50g of protein and 50g of malto
then select flavour - chocc/strawberry with either water or skimmed milk! lol that would be funny - instead of only just having sports drinks/water/pop

saying that though in tokyo they have vending machines on the streets with womens dirty panties.. so anythings possible

Now something like that in hardcore gyms could mean: ££$$!

Re:Anyone ever wonder..... (Cardifflad)

Fri, 20 Nov 2009 17:02:50 GMT

Very good concept mate. If only I had the monetary backing and get up and go to nick it haha

Re:Anyone ever wonder..... (Mixer)

Fri, 20 Nov 2009 16:54:25 GMT

hmm i guess only time will tell, who knows what the future brings lol! maybe they will have vending machines that will create dissposable protein shakes,

say press 1 for 30 g of protein and 30 g of malto
or press 2 for 50g of protein and 50g of malto
then select flavour - chocc/strawberry with either water or skimmed milk! lol that would be funny - instead of only just having sports drinks/water/pop

saying that though in tokyo they have vending machines on the streets with womens dirty panties.. so anythings possible

Re:Anyone ever wonder..... (MT2006)

Fri, 20 Nov 2009 16:50:27 GMT

You could not market it at bodybuilders in a supermaket, its too much of a niche. You would have to pass it off as healthy food for those wanting to eat healthy, which appeals to a wider public.

The problem with this is the fact your USP would be the nutritional breakdown - i.e. you would have high protein content, suitable carbs, etc. Those who weight train and are in the know may then purchase your products, but your selling price would be higher than the high profile food retailers who produce healthy products (for countless reasons; economies of scale, the price of your higher quality ingredients), so I doubt you would be given any shelf space in the first place due to the price you would have to charge. A housewife wanting the healthy choice would likely pick up the weightwatchers ready meal which a quid or two cheaper.

Re:Anyone ever wonder..... (john_cappa)

Fri, 20 Nov 2009 15:56:14 GMT

Its a niche that has some merit i think.

Most mass markets begin as niches.

Large companies ignore niches as they are not worth exploiting as if you have a billion dollar business and have ambition for growth of 5-10% per annum then small niches are not worth the hassle.

A small company could exploit this though.

The niche could then very easily more mainstream when people see they have a choice between a "junk" ready meal and a "healthy" ready meal, especially with how health conscious people are becoming these days will begin to choose the healthy option.

The biggest problem with this would be to start off you would want to brand it BB specific but to move mass market they you would need to loose this branding to avoid the stigma attached.

Re:Anyone ever wonder..... (Blue_Lagoon3000)

Fri, 20 Nov 2009 15:49:33 GMT

Its great for us but if you were a Marketing Manager in Pizza hut and you came up with that they would just be like Mixer the market is too small so lets just go with the Tex Mex Chicken, it will appeal to a much wider audience.