In some cases yes - however my point is very simple - this will not affect the price a dairy charges for whey.
Therefore if my business is mainly selling whey/protein based powders in massive volume then how can this affect me?
What supplier only sells Whey? Every bulk supplier sells a number of products - and none of them make much "profit" from their whey. They make profit from everything else that's added to the basket before checkout.
As I've said before, we're in a great position because we are now one of the largest protein / bulk brands in the UK and that constitutes a large part of our business....in other words, the vast majority of our sales are of "food items". However, the directive is still wrong. It's not helping consumers and it's weakening a growth area of the UK economy. It's unfair EU bullying.
I think many UK brands are rubbing their hands with glee because they think "Woohoo! Now people will stop buying US brands and be forced to buy British"
. This is not what will happen. What will happen is people will simply buy their US brands from US websites, like people presently buy steroids / prescription meds from foreign websites now. Why else have US websites started to advertise in the UK? Even MT has a US website sponsoring it now.
Anyone in the industry supporting this move is being very short sighted....it won't help them, nor will it help consumers (more of whom will simply buy something under the counter from their local gym).
I'd ask people to please support their own freedom of choice right now by signing the petition, or sending a letter / email to their MP (http://findyourmp.parliament.uk/).