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Advert on TV -- **TOO LOUD** !!

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Skrewdriver
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2007/06/10 17:28:38 (permalink)

Advert on TV -- **TOO LOUD** !!


Have you noticed that your television becomes very noticably louder during the advert breaks?

It's very obvious why this do this, - although I find it very annoying, - so annoying in fact that i emailed ITV. This was their copy & pasted reply:


Thank you for your recent email.



ITV is obliged under the terms of our Broadcast Licence to comply with the requirements of the Broadcast Committee of Advertising Practice (BCAP) TV Code 6.9 Sound Levels in Advertisements (as are all UK Commercial Broadcasters Licensed by Ofcom). This obligation has not altered nor has this practice noticeably changed for over two decades. Occasionally, commercials are supplied with audio levels exceeding the regulatory maximum; these are reduced to within the sound level "window" required by the TV Code.



Intermittently, viewers often perceive that break junctions are louder juxtaposed with the programme environment they have just left. The underlying reasons for this are essentially twofold. Firstly, operationally, individual commercials cannot be balanced to different programme genres (nor vice versa). Also it is generally recognised that even with subjective audio meters, volume differences may not necessarily be entirely resolved where long programme scenes at exceptionally low audio level precede a break; eg drama/soaps. Secondly, various creative treatments within commercials may give the impression of loudness if the audio has a wide dynamic range.



I appreciate that you feel that some commercials appear to be too noisy and I'm pleased to confirm that ITV, along with other broadcasters, is currently co-operating with BCAP to try to define acceptable audio levels using 'subjective loudness' guidelines.



I hope the above information is of use to you. Once again, thank you very much for taking the trouble to contact ITV.



Regards

DUTY OFFICER - PR

I used to walk into a room full of people & wonder if they liked me..... Now I look around & wonder if I like them
#1

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    Skrewdriver
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 17:29:11 (permalink)

    Have you noticed that your television becomes very noticably louder during the advert breaks?

    It's very obvious why this do this, - although I find it very annoying, - so annoying in fact that i emailed ITV. This was their copy & pasted reply:



    Thank you for your recent email.



    ITV is obliged under the terms of our Broadcast Licence to comply with the requirements of the Broadcast Committee of Advertising Practice (BCAP) TV Code 6.9 Sound Levels in Advertisements (as are all UK Commercial Broadcasters Licensed by Ofcom). This obligation has not altered nor has this practice noticeably changed for over two decades. Occasionally, commercials are supplied with audio levels exceeding the regulatory maximum; these are reduced to within the sound level "window" required by the TV Code.



    Intermittently, viewers often perceive that break junctions are louder juxtaposed with the programme environment they have just left. The underlying reasons for this are essentially twofold. Firstly, operationally, individual commercials cannot be balanced to different programme genres (nor vice versa). Also it is generally recognised that even with subjective audio meters, volume differences may not necessarily be entirely resolved where long programme scenes at exceptionally low audio level precede a break; eg drama/soaps. Secondly, various creative treatments within commercials may give the impression of loudness if the audio has a wide dynamic range.



    I appreciate that you feel that some commercials appear to be too noisy and I'm pleased to confirm that ITV, along with other broadcasters, is currently co-operating with BCAP to try to define acceptable audio levels using 'subjective loudness' guidelines.



    I hope the above information is of use to you. Once again, thank you very much for taking the trouble to contact ITV.



    Regards

    DUTY OFFICER - PR


    I used to walk into a room full of people & wonder if they liked me..... Now I look around & wonder if I like them
    #2
    symzie
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 17:51:07 (permalink)
    Drives me nuts. Channel 4 ads are the loudest. I don't really notice it on ITV so much

    #3
    Dr Z
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 18:41:02 (permalink)
    They couldn't give a stuff , OFCOM is pretty inert as a regulator and is more interested in "working with " Telecommunications & broadcasting companies than actually pulling rank and getting them to change thiings
    It's like the logo thing - You know , the cute little logos that can ruin your new plasma TV in hours ? - they have looked into it and can't be assed to sort it out
    In fact , things on the at front are about to get worse , as I understand the BBC are to standardise this rubbish in July ( meaning all the logos will be in EXACTLY the same place !! - not sure if this is an OFCOM regulation , but it pretty much makes things WORSE


    Lazy is a word used by the obsessed, to describe those with a life.
    #4
    sad pear
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 19:01:26 (permalink)
    I find the Paramount Comedy channel particularly bad for this.

    I have a Samsung TV in my lounge and a Sony TV in my bedroom. Both of these TVs have an 'auto volume' setting in their menus (I found these settings a few months back). Turning this setting on seems to help with this problem.

    See if your TV/s has this setting...
    #5
    tbip2001
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 19:33:05 (permalink)
    BARRY SCOTT HERE!!

    BANG! AND THE DIRT IS GONE!

    he is very loud for some reason. But hey, I know exactly what cilit bang is, and bought some!!

    tbip2001

    "You gotta eat big to be big!"

    6'6"- 270lbs - 19.5" arm
    #6
    Skrewdriver
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 20:11:48 (permalink)

    that is madness Dr Z.



    ORIGINAL: tbip2001

    BARRY SCOTT HERE!!


    LOL!



    sad pear, - yeah my Sony has got this feature, but tbh, it doesnt make an awful lot of difference, - obviously the samsung's software seems to work better with your box


    I used to walk into a room full of people & wonder if they liked me..... Now I look around & wonder if I like them
    #7
    tipex
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 20:17:23 (permalink)
    agree with that ,watching a film on 4 yesterday had to keep turning it down when the ads came on
    ORIGINAL: symzie

    Drives me nuts. Channel 4 ads are the loudest. I don't really notice it on ITV so much


    EAT MEAT
    #8
    Skrewdriver
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 20:23:38 (permalink)

    I will usually flick over, or mute the sound altogether.


    I might be a little strange, or possibly highly strung, - but TV adverts seriously wind me up.

    If I looking to buy something I will seek an unbiased review. I will never trust the person who stands to make a profit from it, - this to me makes a complete mockery of adverts.

    I find adverts quite offensive. They're very patronising, - and are constantly trying to put fear into people, - as if we haven't got enough problems without trying to make us worry about cancer, wrinkles, spots, damp, accidents, god knows what else.

    It's always the same story, - here's somethig to be scared of, - so buy this and you'll be okay. Offensive and patronising b0ll0cks pumped straight into the comfort of your own home, - at a very loud volume!!


    I used to walk into a room full of people & wonder if they liked me..... Now I look around & wonder if I like them
    #9
    cu3ed
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 21:19:07 (permalink)
    They arnt breaking any guidlines.

    Basically the advertisers have found away to make ALL the sound in the advert sit at the same "peak" level they are aloowed to broadacast at through out the ad, so while the ad may constatnly sit at the Peak they are allowed, if it doesnt go over they arnt doing anything wrong.

    called "levelling out" apparently.
    #10
    Dr Z
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 21:37:59 (permalink)
    ORIGINAL: cu3ed

    They arnt breaking any guidlines.

    Basically the advertisers have found away to make ALL the sound in the advert sit at the same "peak" level they are aloowed to broadacast at through out the ad, so while the ad may constatnly sit at the Peak they are allowed, if it doesnt go over they arnt doing anything wrong.

    called "levelling out" apparently.


    I wouldn't mind betting that those peak level guidelines are more about modulaton /deviation (i.e. using the frequenciea efficiently) than they are about restricting volume levels to the Viewer though
    Bloody annoying ! the ought to implement some new rules , perhaps that peak level can only be reached for a maximum %age of the entire ad or something
    But as I said previously , OFCOM are pretty much "in bed" with all the people they are supposed to be regulating !
    post edited by Dr Zoidberg - 2007/06/10 21:38:27

    Lazy is a word used by the obsessed, to describe those with a life.
    #11
    kerr616
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 21:45:54 (permalink)
    its a problem when watching certain channels late at night and the adverts come on

    MEET UP FOR RELATIONSHIPS IN YOUR AREA, HUNDEREDS OF HOT YOUNG WOMEN"

    its even worse when its the bloke one
    post edited by kerr616 - 2007/06/10 21:46:45
    #12
    ElKabong
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 23:34:58 (permalink)
    This used to be my dads biggest hate. He is convinced its illegal. not sure how true this is though
    #13
    kerr616
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/10 23:37:04 (permalink)
    This used to be my dads biggest hate


    adverts or watching dirty channels?
    #14
    Dan Nukem
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/11 00:52:47 (permalink)

    ORIGINAL: tbip2001

    BARRY SCOTT HERE!!

    BANG! AND THE DIRT IS GONE!

    he is very loud for some reason. But hey, I know exactly what cilit bang is, and bought some!!

    tbip2001


    There was a post about this last week, but anyway, myself and my GF have boycotted the product despite really liking it for this reason.
    #15
    cu3ed
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/11 01:00:21 (permalink)
    Aye to which I explained they are breaking no regulations, actually, I have the full technical layout behind it, but was boring to read so left that out lol.

    In away its really very clever of them.........................................sorry, but it is.

    Im jus tin the habit of hitting mute as i get up now.
    #16
    Sprite Goblin
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/11 01:04:10 (permalink)
    Adverts are pure evil.

    Even if you hate the advert / product / think u are ignoring it, it leaves an imprint in your subconscious and does have an effect on your life.

    #17
    Skrewdriver
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/11 01:05:31 (permalink)

    cu3ed, - would you be able to summarise, in laymans terms, how they get away with it without breaking regulations?



    I used to walk into a room full of people & wonder if they liked me..... Now I look around & wonder if I like them
    #18
    Skrewdriver
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/11 01:06:51 (permalink)

    ORIGINAL: Sprite Goblin

    Adverts are pure evil.

    Even if you hate the advert / product / think u are ignoring it, it leaves an imprint in your subconscious and does have an effect on your life.



    I guess you're more likely to buy a product you've heard of than a product you haven't.

    some unknown never seen before brand.... - hmmmm, - well, if they havent got the funds to advertise, then they probably haven't got much money to invest in their product?


    I used to walk into a room full of people & wonder if they liked me..... Now I look around & wonder if I like them
    #19
    cu3ed
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    RE: Advert on TV -- **TOO LOUD** !! 2007/06/11 10:24:36 (permalink)
    Ok, ummmm.......

    Say you are watching an action film...when people are talking and stuff thats the normal volumne, but when an explosion goes off its alot louder than the talking scenes, obviously, this will be the "peak" volumne in the film, its the highest level of the sound they are allowed.

    Now imagine you coudl run your ads the whole way through talking bits and all sitting right at that peak, its no louder than the explosion in the film, but instead of allowing the volumne to drop off at normal points, the volumne is held at its maximum allowed peak.


    yea, thats about right....
    ORIGINAL: Skrewdriver


    cu3ed, - would you be able to summarise, in laymans terms, how they get away with it without breaking regulations?




    #20
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