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Business on Facebook?

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Peanut85
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2011/04/05 15:12:13 (permalink)
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Business on Facebook?

I don't really use facebook so just after some advice.  Does anyone use facebook to help advertise their business?
 
Everyone seems to advise using facebook as a great way of advertising for free but I don't really understand how it works?  Who do you friend?  How do you get any interest from it?
#1

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    CitizenKane
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    Re:Business on Facebook? 2011/04/05 15:43:14 (permalink)
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    Peanut85
    Does anyone use facebook to help advertise their business?

    Everyone seems to advise using facebook as a great way of advertising for free

     
    Yes loads of people do, and it drives me f.ucking insane. Facebook is a social website for keeping in touch with mates yet somehow people have found a way to turn it into some sort of patronising marketing mechanism. I hate marketing of all forms really but at least on other media like TV I can ignore it and mute the sound when ads come on etc. I find the targeted advertising on facebook that figures out what kind of ads to show you based on your browsing history in other windows/tabs to be more than slightly abhorrent.
     
    But I suppose you want something constructive, so I'll say this: If someone advertises their business to me on facebook it tends to automatically put me off the service/product in question far more than anything else. But maybe I'm just weird.

    "Be adequate"
     
    #2
    shane278
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    Re:Business on Facebook? 2011/04/05 15:45:55 (permalink)
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    half a billion people on facebook, a business would be stupid not to consider the idea.
    #3
    Big D
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    Re:Business on Facebook? 2011/04/05 15:46:06 (permalink)
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    i use it to good effect for business, had great financial results from B2C however for B2B it's not great, IME, although i have made some good contacts/owners of other businesses.
    #4
    Peanut85
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    Re:Business on Facebook? 2011/04/05 15:50:41 (permalink)
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    Big D

    i use it to good effect for business, had great financial results from B2C however for B2B it's not great, IME, although i have made some good contacts/owners of other businesses.

     
    How do you go about it?  Set up a page for your business and then just send friend requests to as many people as possible?  Hope they accept you and then post offers up?
    #5
    Big D
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    Re:Business on Facebook? 2011/04/05 16:01:11 (permalink)
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    Peanut85

    Big D

    i use it to good effect for business, had great financial results from B2C however for B2B it's not great, IME, although i have made some good contacts/owners of other businesses.


    How do you go about it?  Set up a page for your business and then just send friend requests to as many people as possible?  Hope they accept you and then post offers up?

     
    initially started with a group page a few years ago, invited friends and then asked friends with high friend counts to 'advertise' it, then ran comps for people who invited the most people. Recently FB changed the ways it allows businesses to use it, it has )finally) become very switched onto people running businesses/advertising through it and will shut pages down that dont comply.
     
    The best way now is to set up a fan page, invite friends and also place FB ads to drive people to it and your website, to increase members it's not just about selling though, you have to engage them, help them and also give them information not just direct sell to them.
     
    Facebook, Linkedin and twitter specifically have all been very good for me in temrs of increasing finances, i've also contracted out to other companies wanting to utilise social media and worked on a project basis.
     
    So many people just dont get social media but they know they should be using it, they think it automatically = sales, which for B2C is true but for most B2B is not the case.
    #6
    cu3ed
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    Re:Business on Facebook? 2011/04/05 16:06:24 (permalink)
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    Done a few ads this week with companies featuring their FB pages, so they still need lots of offline prints to get poeple online.
    #7
    Bataz
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    Re:Business on Facebook? 2011/04/05 16:20:29 (permalink)
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    A close friend of moine can help with this...........
     
    http://www.facebook.com/MykBaxterOnlineMarketing
    #8
    keyser soez 2010
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    Re:Business on Facebook? 2011/04/05 17:43:52 (permalink)
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    Didnt actuly advertise on it but i set up a profile just before xmass for a joke called irishusedpanties and sold about 8 pairs for 25quid each  but then it got deleted after someone reported me. Im thinking of seting another one up thou just to make another few quid. Some of teh cross dressers go mad for them.

    #9
    keyser soez 2010
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    Re:Business on Facebook? 2011/04/05 17:44:29 (permalink)
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    The misses wasnt to happy thou as i took her fav pairs without her knowing,lol

    #10
    shane278
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    Re:Business on Facebook? 2011/04/05 17:56:57 (permalink)
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    Gruffy
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    Re:Business on Facebook? 2011/04/05 18:18:26 (permalink)
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    Peanut85

    How do you go about it?  Set up a page for your business and then just send friend requests to as many people as possible?  Hope they accept you and then post offers up?

    Please don't do this. A friend list full of people you've coerced/tricked/emotionally blackmailed is worth nothing to your business and will just swallow up your marketing time fruitlessly.
     
    A lot of this will depend upon your specific business but the real benefit of Facebook and other social media is in allowing your brand advocates to promote your business/products/services. The tough part is creating brand advocates. They are not employees. They are real customers who are enthusiastic enough about their experience with your business to want to recommend it to their friends. Create a mechanism and a desire for these people to express their satisfaction and you are on the road to success.
     
    Do remember: one of the beautiful things about social media is the honesty of it. You can't fake things - people can smell a rat a mile away - so it all starts with doing a great job in your core business activities.
    #12
    Faux Real
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    Re:Business on Facebook? 2011/04/05 18:57:14 (permalink)
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    If you set up a page in Facebook then get people to 'like' that page either from inside facebook or from your website they will then get the updates made to your page on their feed.
     
    That way you can spam them with messages about your latest offers etc
    #13
    P0wd3r
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    Re:Business on Facebook? 2011/04/05 19:32:48 (permalink)
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    Yeah loads of customers and people that we do work for use it.
     
    My company has just stuck to LinkedIn though. Seems much more professional and easy to use.
     
    Pisses me off when all these business's join up on facebook. Makes me want to delete my account -.-
    #14
    Peanut85
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    Re:Business on Facebook? 2011/04/07 10:47:32 (permalink)
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    Gruffy

    Peanut85

    How do you go about it?  Set up a page for your business and then just send friend requests to as many people as possible?  Hope they accept you and then post offers up?

    Please don't do this. A friend list full of people you've coerced/tricked/emotionally blackmailed is worth nothing to your business and will just swallow up your marketing time fruitlessly.

    A lot of this will depend upon your specific business but the real benefit of Facebook and other social media is in allowing your brand advocates to promote your business/products/services. The tough part is creating brand advocates. They are not employees. They are real customers who are enthusiastic enough about their experience with your business to want to recommend it to their friends. Create a mechanism and a desire for these people to express their satisfaction and you are on the road to success.

    Do remember: one of the beautiful things about social media is the honesty of it. You can't fake things - people can smell a rat a mile away - so it all starts with doing a great job in your core business activities.

    I'm just starting up my business so at present basically have no clients.  So without having clients how do I do this?  I was hoping Facebook may be a way for me to get some clients, make people aware that I am out there and what I offer.
    #15
    Gruffy
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    Re:Business on Facebook? 2011/04/07 10:54:24 (permalink)
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    That would work better with Twitter.
     
    You will quickly have some clients through natural means though. I'd recommend making their experiences fantastic and making it easy for them to 'become a fan' of your Facebook business page. Along with the ability to 'become a fan' you also need to create the motivation. Simple ideas are a monthly draw for 'fans' or 're-tweeters' etc.
    #16
    Peanut85
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    Re:Business on Facebook? 2011/04/07 11:00:53 (permalink)
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    Dear God I know nothing about this stuff.  Maybe I should spend more time on FB & Twitter.
     
    I thought Twitter you basically only had a certain number of characters to basically say what your doing.  How can a business use that?
    #17
    Boss Redd
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    Re:Business on Facebook? 2011/04/07 11:09:25 (permalink)
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    CitizenKane

    Peanut85
    Does anyone use facebook to help advertise their business?

    Everyone seems to advise using facebook as a great way of advertising for free


    Yes loads of people do, and it drives me f.ucking insane. Facebook is a social website for keeping in touch with mates yet somehow people have found a way to turn it into some sort of patronising marketing mechanism. I hate marketing of all forms really but at least on other media like TV I can ignore it and mute the sound when ads come on etc. I find the targeted advertising on facebook that figures out what kind of ads to show you based on your browsing history in other windows/tabs to be more than slightly abhorrent.

    But I suppose you want something constructive, so I'll say this: If someone advertises their business to me on facebook it tends to automatically put me off the service/product in question far more than anything else. But maybe I'm just weird.


    you mute the tv when ads come on? thats abit OTT isnt it....well unless its the halifax adverts

    I do a lot of push ups and sit ups. And I drink plenty of milk.

    #18
    Gruffy
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    Re:Business on Facebook? 2011/04/07 11:10:36 (permalink)
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    Don't sweat it. Not many people do, including the 'professionals'.
     
    Social media marketing isn't about carpet bombing. It isn't a leaflet drop. You speak to fewer people but each 'conversation' is incredibly valuable because it is very targeted. That's because the customer has chosen to be part of the conversation. Better still is when the customer then choses to have the conversation with their friends and you're not directly involved at all.
     
    With Twitter you could post (tweet) an offer. If the offer is attractive then others may choose to re-post it (retweet). You could offer an incentive for people to retweet by having a draw amongst everybody who does. 
     
    It's scary stuff because you're relinquishing your control over things and relying on organic forces.
    #19
    Gruffy
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    Re:Business on Facebook? 2011/04/07 11:14:19 (permalink)
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    CitizenKane
    If someone advertises their business to me on facebook it tends to automatically put me off the service/product in question far more than anything else. But maybe I'm just weird. 

    Far from weird. By contrast I'd imagine you are warm to receiving genuine recommendations from friends and people you trust though?
     
    This is the way marketing is going. It's becoming more difficult to fake it as we're numb (or worse) to shallow marketing promises. It's a good thing.
    #20
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