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Cheapest and effective form of advertising ?

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cleanfornow
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2006/07/08 21:05:32 (permalink)

Cheapest and effective form of advertising ?

Not for me before you all think it lol

Its for my mate who has just started his own online supplement shop

He hasn't got much money and he has had the following options presented to him

1. local community magazine (not mine lol) 45,000 copies 1/2 page a5 for £165 per month
2. local newspaper 150,000 copies 1/2 page a5 for £400 per 1 night
3. flyers done 5000 copies for £138
4. you suggest something lol

whats your opinions ?

Franko
#1

22 Replies Related Threads

    USA DEALS
    Jax Demon
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:09:56 (permalink)
    seems its online wouldnt it be best to advertise online 1st like on here
    or other forums also ebay just selling a few items with a link to his store will attract a few customers i would imagine
    #2
    Mr Munch
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:13:10 (permalink)
    Google Adwords and similar.
    #3
    OTTO
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:13:38 (permalink)
    If its online I dont think you necesarraly would need to advertise locally, probably best advertising in a fitness magazine which goes out nationwide or even globally. And where is my mail, it seems the postman cannot find his way out of Swansea
    #4
    cleanfornow
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:16:50 (permalink)
    lmao sorry mate, this one is my fault, I should have mailed you but I been waiting to get my new mag back from the printers and its back tommorow morning so was waiting to mail you out a new one for July. So rest assured you will receive it Tuesday

    Franko

    ORIGINAL: OTTO

    If its online I dont think you necesarraly would need to advertise locally, probably best advertising in a fitness magazine which goes out nationwide or even globally. And where is my mail, it seems the postman cannot find his way out of Swansea

    #5
    SlipDigby
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:17:17 (permalink)
    From my experience, you have to advertise to the target audience so newspapers and community mags a no no but the fliers could come in handy if you could distribute them round gyms etc. As it is an online company, the name has to be placed on related sites. Look at the site sponsors on MT and see how much custom they make, e.g. I wouldn't have bought off myprotein or all-in1 if I hadn't spotted them on MT.

    I know you say he hasn't got much money but if he could think of somekind of introductory deal it would go down well with customers and a % of them will tell their friends about it thus increasing traffic to his site. The best form of advertising is word of mouth.

    Best of luck with it.
    #6
    OTTO
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:19:08 (permalink)

    ORIGINAL: frankopaul

    lmao sorry mate, this one is my fault, I should have mailed you but I been waiting to get my new mag back from the printers and its back tommorow morning so was waiting to mail you out a new one for July. So rest assured you will receive it Tuesday

    Franko

    ORIGINAL: OTTO

    If its online I dont think you necesarraly would need to advertise locally, probably best advertising in a fitness magazine which goes out nationwide or even globally. And where is my mail, it seems the postman cannot find his way out of Swansea




    Lol I will rest assured for another month
    #7
    shworth
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    RE: Cheapest and effective form of advertising ? 2006/07/08 21:22:36 (permalink)
    ORIGINAL: frankopaul

    Not for me before you all think it lol

    Its for my mate who has just started his own online supplement shop

    He hasn't got much money and he has had the following options presented to him

    1. local community magazine (not mine lol) 45,000 copies 1/2 page a5 for £165 per month
    2. local newspaper 150,000 copies 1/2 page a5 for £400 per 1 night
    3. flyers done 5000 copies for £138
    4. you suggest something lol

    whats your opinions ?

    Franko



    If it is for supplements then that is a very specific group of people.

    Local Newspaper - 150k copies - How many readers are into BBing? It will be a tiny percentage.
    Same with local community magazine.
    Flyers - are these to be mail dropped?

    The key is to at least target the people who may want to buy the product.


    Gyms
    Gym Equipment Stores
    Web Forums
    BBing Competitions
    Rugby clubs
    Door Security Companies
    Boxing & Martial Arts Clubs
    Personal Trainer Courses at Universities

    These are among some of the places where you will find your potential clients.
    Do they have newsletters?
    Sponsorship of somekind?
    Events to hand out flyers?
    BB comps - goody bags/printed carrier bags



    no more signature
    #8
    Worf
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    RE: Cheapest and effective form of advertising ? 2006/07/08 22:26:52 (permalink)
    #9
    JohnOvManchester
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    RE: Cheapest and effective form of advertising ? 2006/07/08 22:35:17 (permalink)
    On here is where I would be looking primarely.
    Gyms and clubs.


    Have a look where GNC normally advertise etc

    #10
    greg_rfc
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    RE: Cheapest and effective form of advertising ? 2006/07/09 18:34:45 (permalink)
    Local Radio without a doubt, target audience is massive. Thousands of people listen to the radio in the car on the way home from work etc, and don't flick over when adverts come on due to most people having a fav station and sticking to it...

    AND, its pretty cheap...
    #11
    sl
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    RE: Cheapest and effective form of advertising ? 2006/07/09 19:15:49 (permalink)
    nice idea
    #12
    JohnOvManchester
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    RE: Cheapest and effective form of advertising ? 2006/07/09 19:23:19 (permalink)
    I can not understand the local advertising comments when it's a internet business???
    #13
    freak_in_cage
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    RE: Cheapest and effective form of advertising ? 2006/07/09 19:26:13 (permalink)

    ORIGINAL: greg_rfc

    Local Radio without a doubt, target audience is massive. Thousands of people listen to the radio in the car on the way home from work etc, and don't flick over when adverts come on due to most people having a fav station and sticking to it...

    AND, its pretty cheap...


    true m8, but local radio isn;t a particularly good target audience how many radio listeners train? depends on the type of show its advertised on of course, but it cant be that high?! agree with ppl not changing over.

    however, if he could advertise at the local gyms, schools, sports clubs etc then that would be VERY strongly offering a target audience. offer a discount to students (schools & university gyms). heck, if he was really clever he could persuade the gym owners to include 1 of his flyers with every routine/induction they give their customers. expect they will want something in return eg cost price suppliments or money.

    also start of in your area, ppl live nearby they can collect & save on shipping!!!

    would be worth attempting to distinguish himself from his competitors- hes ot gonna manage this on price with the online ppl so would have to offer something more down to earth, personal and ideally free samples. say (with gym owners permission) offer free 16g PWO shakes (enough to keep them going until they get home) to all gym users. they can try all the flavous and decide what flarour they like the most.

    also would be worth including on the flyers some basic information on protein, creatine, bulk shakes etc!!! stressing its completely normal derrived from milk, creatine in meat, bulk shakes for those without the time to cook etc etc

    dam i should have been a business man
    #14
    freak_in_cage
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    RE: Cheapest and effective form of advertising ? 2006/07/09 19:30:43 (permalink)
    ah, just noticed its online.

    hmmmm, gonna be tricky TBH m8 with the level of competition. still think hes better off doing the above and sponsoring local sport events etc.

    any additional sponsorship IMO he wants to spend his money as directly as possible, so sponsor muscletalk etc etc
    #15
    leanman
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    RE: Cheapest and effective form of advertising ? 2006/07/09 19:34:24 (permalink)
    Based on experience...

    The best form of advertising would be word of mouth/ customer satisfaction/ involving a local charity


    Not sure how any of this would/could fit in with plans you have though



    All the best
    #16
    dnsvideo
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    RE: Cheapest and effective form of advertising ? 2006/07/09 20:26:10 (permalink)
    If your friend gets flyers printed, we would be willing to take them with us to shows, up and down the country (we would attach them to our order forms) and also send them out with our orders.
    If your interested our number is on our website, give us a call (ask for Dave) and we'll see what we can do to help.
    D 'N' S VIDEO
    #17
    ultimatemuscleuk
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    RE: Cheapest and effective form of advertising ? 2006/07/09 20:42:09 (permalink)
    #18
    antelope
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    RE: Cheapest and effective form of advertising ? 2006/07/10 17:23:24 (permalink)
    Pay per click is a very effective form of advertising, because at it states, you only pay per click and there are a few companies to choose from.

    www.overture.com
    www.google.com
    www.miva.com
    www.mirago.com

    Pay per click basically enables you to select keywords and phrases related to the products/services that you're offering, using a creative and sometimes a logo your ad will appear once a search has been performed, depending on what you're paying per click determines where in the results you appear, 1,2,3 etc it's a live auction so you can bid and be out bidded in seconds. Most of the engines, allow you to set a budget, making sure you only spend what you want on a daily, weekly or monthly basis. There's loads of functionality and the whole thing is completely in your control.

    The key is to select keywords that define what you're trying to sell without having to be too generic as it's the more generic terms that get high volumes of searches/clicks and will send your ROI through the floor.

    Each engine has it's own syndication network, where through adveritising with them, you'll get coverage on 100's of other sites and networks.

    I have worked in the industry for almost 4 years, so if you want to talk about in more detail, then feel free to email me

    Antelope
    post edited by antelope - 2006/07/10 17:24:01

    "My only hunger is knowledge"


    #19
    kitty
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    RE: Cheapest and effective form of advertising ? 2006/07/10 19:01:06 (permalink)
    With over 21000 members and many others who just read MT some level of sponsorship would reach the right market. I'm sure James has various levels that you could take up
    #20
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