Aaron thank you so much. Appreciate the time it took for your reply. I think both you and Desmo are 100% correct.
To the rest of you; thanks. Any more ideas feel free to throw my way.
no worries mate
target the parents of kids in classes.
tea/coffee deals with a bun/cake... invest in a really good hot chocolate.
mums will love sitting down at your cafe/bar with a good treat while their kids are training and even look forward to it. I love going to town as i always swing by a coffee bar while i'm there, i associate going shopping in town with the coffee bar. Bloody good service/food/drinks creates a positive cogitation.
Target the snotty nose sh1ts that come out of classes.
Kids always moan they are hungry and parents either tell them to wait until they get home or buy them something.
The vending machines are your competition, dont succumb to this as a rival.
Sandwiches, dairylea dunkers, crisps, fruit slices, fruit shoots.
Fruit shoots will be one of your highest leading sellers, parents love giving their kids this toxic chemical sugar bomb of a drink. When i went swimming every weekend the cafe was full of kids necking this by parents who didnt have a clue. Margins will be lower but buy en masse and punt as part of a deal.
deal of the month
Slow selling item? Bundle it with something else and make it into a bulk buy 'uber mega deal'.
Truth is you're still turning a profit and there is no real deal, you still make a margin and clear stock at the same time.
Fitness Bundle Tuesday! Protein, shaker, mini gym towel and a pedometer for only £49.99!
Truth is, protein tub is £18, shaker is £2, towel is £2, pedometer is £5.... total £27, normally retails for £60 all together so not that much of a bargain but its gender neutral, turns in double your money and not that far at all from what you'd retail items for in single units.
Perceived value. I sell a protein tub for £18, sell it for £30 with a "30% off!!" sticker on it, holy fck batman thats a bargain, i will have two. RRP is one of the easiest things to mislead people with. That's how sports direct and many supermarkets do business.
Keep your cafe/bar clean, i'm talking cleaning up right away after every customer if you can.
Be seen as the guy spraying down tables and sides and keeping the place tidy. Women will not eat/drink in a crap hole of a bar with crumbs/stains on the sides, they will defiantly not let their kids eat/drink there.
Have a stock of the latest womens fitness and gossip mags on the magazine/paper racks free to read.
Don't sell them, there is naff all to be made and usually a loss leader.
Keep a stock of mens health and depending on where your demographics sit on types of customer, tailor the reading material.