Re: Whats the point in food colouring???
It's called sensory perception mate.
Have you ever drunk orange juice that had no colour? If you did, you would not think it was orange juice as your brain has been trained to associate orange juice with the colour orange. You simply can't sell a flavour if the colour doesn't match otherwise people would complain the flavour does not match the description.
Agree, there is no need for colours that have health concerns though. Natural colours are much better.
Whether you think you will succeed or fail - you are right!